Premoove, digital project support

Premoove, a company specializing in residential and commercial removals, aims to become a leading reference in its field in Morocco. However, to achieve this goal, it was essential to take charge of its old site, which no longer met web requirements: a WordPress site with a classic design, an unintuitive structure, an insufficiently highlighted service offering, a lack of online presence… In addition, the company’s visual identity had not been formalized in a graphic charter.

To meet this challenge, we developed a customized site, structured and modernized with a new graphic charter, based on market colors to reflect the company’s values of reliability and innovation. A volume simulator was integrated on the site to ensure an optimal customer experience, offering intuitive navigation and clear segmentation of services to suit the different formulas offered to private individuals and professionals.

From Premoove to Logidéménagement thanks to an effective charter

Premoove, Morocco’s leading removal company, was suffering from a lack of online presence and an inconsistent visual identity. Its English name, unsuited to its Franco-Arab target audience, and the absence of a structured graphic charter made its brand image confusing and unprofessional. The website’s interface, not UX-optimized, didn’t effectively showcase its offers and services, limiting visitor engagement and hampering its growth.

Faced with these challenges, Picaxel undertook a complete overhaul of Premoove’s digital identity. We created Logidéménagement, a strong and coherent name, merging the notions of logistics and moving to better speak to Moroccans. At the same time, we developed a new graphic charter with a modern, streamlined logo based on a choice of colors and typography. This redesign strengthens the company’s branding and online presence, to position it strategically in the market.

Logidéménagement: a multilingual custom website in WordPress

We designed a custom multilingual WordPress website for Logidéménagement, offering a fluid interface adapted to the needs of web users. Each page has been referenced with clear, structured content in line with Moroccan culture, in both Arabic and French. This approach not only guarantees greater visibility in search results, but also a user experience that makes it easier to access important information. At the same time, we rethought the company’s digital identity, creating a coherent, modern graphic charter in line with the brand’s values and image. From the choice of colors to the typography and visual elements, every detail was carefully thought out to reflect professionalism and reliability.

To simplify and optimize the online moving process, we have developed an automated quote request system, so that users can quickly obtain a personalized estimate in just a few clicks. Thanks to an integrated customized volume simulator, customers can calculate precisely the volume of their goods to be transported. This interactive tool anticipates logistical needs and ensures optimal organization of the move.

Online quote request

Automating quotations was a major asset for Logidéménagement. That’s why we developed an online quote request function that offers a fast, transparent process. A detailed form has been set up to enable customers to specify their needs clearly and precisely, filling in essential information such as the surface area to be moved, the number of floors to be covered, as well as the particularities of the space (access, special furniture, etc.). The result is an even more accurate estimate, taking into account all the variables involved in the move. Thanks to this feature, Logidéménagement has been able to simplify this process, saving time for both movers and customers, and ensuring a service perfectly aligned with their expectations.

Volume simulator

To meet its customers’ moving needs, Logidéménagement offers trucks of various sizes and volumes. To make it easier to request a quote, we’ve worked on integrating an online volume simulation engine that allows customers to select the supplies to be moved and the box sizes required. Once the form has been completed, a quote request is automatically sent to the back-office for processing.

This feature enables customers to anticipate their logistical needs, avoid unforeseen events and quickly receive an accurate estimate to facilitate the choice of trucks and boxes. Intuitive and practical, this simulator enhances the efficiency of Logidéménagement’s services, providing a modern, high-performance digital solution that simplifies every stage of the move.

Google Ads

To guarantee an optimal digital presence, we’ve set up high-performance Google Ads campaigns to target a large, qualified audience. Thanks to a well-defined advertising strategy, these ads reach users according to their specific moving needs, whether they are individuals or Moroccan companies. These advertising campaigns ensure an optimal return on investment and position Logidéménagement as a key reference in the Moroccan removals market.